How Tos

Customer Follow-up: What I Share is POWERFUL

I’m going to share a secret with you. A secret that I hope my competition isn’t reading. A secret never before told in this business I know of. Something that will amaze your customers, your GM, your dealer principle, and your prospective customers. You can wrap all this up in a package that looks like a million bucks, it be absolutely valueable to your customers AND your fellow employees, and you can do it all for FREE! Yes, FREE!

Popularity: 64% [?]

Taking Great Pictures

The following is a general how-to of making the most of your photo taking for your pre-owned inventory. The tips are from years of taking inventory photos on cars that I care about since they’re on my lot. If you care about how your inventory looks online, you’ll want to take this how-to as a [...]

Popularity: 17% [?]

Infomercial Video Walkarounds

Here’s an example of video walkarounds and the power of the camera on the Internet. We’re starting to do infomercials online, and this has been our launching pad. In fact, the videos we’ve been doing has helped convince our owner that it is worth it to do similar commercials on television!

Popularity: 13% [?]

Popularity: 13% [?]