Features

Let’s Talk About *Structure*

By William Bryant at 8 January, 2009, 11:31 pm

Each of these structures for your processes and your department have their pros and cons. Your end result needs to be defined and clearly outlined from the beginning of forming your internet department, so that you will know which structure you will utilize.

Popularity: 50% [?]

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Customer Follow-up: What I Share is POWERFUL

By William Bryant at 26 December, 2008, 12:14 pm

I’m going to share a secret with you. A secret that I hope my competition isn’t reading. A secret never before told in this business I know of. Something that will amaze your customers, your GM, your dealer principle, and your prospective customers. You can wrap all this up in a package that looks like a million bucks, it be absolutely valueable to your customers AND your fellow employees, and you can do it all for FREE! Yes, FREE!

Popularity: 64% [?]

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Getting Local with your online advertising

By William Bryant at 15 December, 2008, 4:51 pm

There’s lots of mediums to advertise online. They are almost all cheaper than any other sort of advertising you can do. In fact, large dealers like Courtesy Chevrolet have gone 100% online with their advertising budget, with huge success!
But if you’re not big time in it yet, which most dealers aren’t (a big competing dealer [...]

Popularity: 54% [?]

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Young ISMs: Love That People Hate You

By William Bryant at 10 March, 2008, 5:35 pm

It’s always pleasing to see young people like William in this industry using the Internet to offer new solutions and share ideas. And while the auto retail arena is fairly liberal on the concept of young employees making fast strides up the ladder, there still exists a large contingent of anti-Internet people out there in [...]

Popularity: 95% [?]

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Google Docs is all that and more…

By William Bryant at 11 February, 2008, 4:58 pm

I’ve become rather attached to Google, using iGoogle as my home page, Gmail for regular personal email, YouTube for this site’s videos and wasting time watching other funny ones, Maps for directions and looking up telephone numbers, News mainly on my iGoogle page, and Docs so I can keep copies of important stuff online and [...]

Popularity: 43% [?]

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FREE online advertising… yayah

By William Bryant at 4 February, 2008, 5:08 pm

Few things in life are free, and believe me that those things that are usually require some sort of work. Free online advertising is no different.
In today’s featured story I’m going to tell you about some of the free online advertising sources that you should be taking advantage of for your online inventory. Both of [...]

Popularity: 42% [?]

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We have a brand new look!

By William Bryant at 16 January, 2008, 5:41 pm

I told you I was busy, and here it is! The new website is better optimized for search engines, and provides a cleaner layout so you can see what stories the site has to offer better. Each weekly video will be posted to the top of the home page, and you can see all videos [...]

Popularity: 10% [?]

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RE: I Hate Internet Customers!

By William Bryant at 15 January, 2008, 4:16 pm

My response to the letter from Jeff’s site, Dealer Refresh.

Popularity: 14% [?]

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eBay Second Chance Offers

By William Bryant at 16 November, 2007, 5:21 pm

There’s one powerful tool which I forgot to mention on my previous eBay HowTo, Internet Sales Tip: eBay — Closing and Delivering an eBay sale.
This one is very powerful. Second chance offers allow bidders to buy the item immediately at your reserve price, and you don’t get charged unless it sells. Maybe 10 people bid [...]

Popularity: 15% [?]

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